Dear American Apparel,
Please stop invading my life with your pseudo/actual pornographic internet ads, especially the one with that 14-year old girl in cotton thing that looks like a bathing suit from a Bo Derek movie except not shiny and not a bathing suit, that is essentially a leotard not made for dancing. What the hell does one do with a leotard not made for dancing, anyway? You sell at least a dozen different ones, including one that is completely mesh. A mesh leotard folks. The only other time I've seen a mesh leotard was at a store that also sold sex toys. And that's fine. I've got nothing against mesh leotards in theory. But this mesh leotard isn't even in your "Intimates" section. Do you mean to suggest that this is somehow clothing? Mr. Charney, I know in your dirty old man fantasy world this is, in fact, what young attractive women walk around in all day. That still doesn't make it clothing.
And while 95% of the ads I can't avoid every time I try to read a freaking blog or about sports in the Village Voice or whatever feature women being scantily clad and harsly lit whilst they do hipstery provocative thing ("Oh, look at the hair fall in my face over my head in a totally unnatural way!"), the one man you put in the ad made me want to vomit. Please do not subject us to the horrid vision of a scruffy unbathed hipster man in tighty whities (all-be-them tighty burgundies). I see that picture, and I can smell the nasty B.O., feel the oil oozing from his clogged pores. There is only one woman attractetd to a man like that, and that is Lindsay Lohan. I, for one, fall on the underpants-wearing side of the spectrum.
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8 comments:
I hope you don't mind me commenting on your blog.. I work for American Apparel in their web department.
What ad are you referring to? Is it the one for our Maillot-V Swimsuit or the Tri-Blend Halter Romper?
We do make a dance line that include leotards that are used by many dancers and groups We've outfitted whole shows troupes and productions.
As far as leotards go for non-dancing purposes, they can indeed be worn with a skirt, pants, or overalls (no t-shirt riding up!).
-Lisa
American Apparel
Dov Charney: Jackin' It!
for what it is worth, the female american apparel models strike me as particularly freak-nasty. they all have the same body type (cocaine-ravaged) and hollow stare. it's like come-ons from postapocalypse williamsburg.
(lisa, i hope that i have not offended you. i realize that, as an american apparel employee, dov charney has probably, at some point, forced you to wear a mesh leotard while he takes pictures.)
I do not mind the comments.
It comforts me that many of the leotards are worn by dancers. There is hope in this world.
But please let me question the idea that a leotard should be worn with a skirt, pants, or overalls. Yes, perhaps they prevent a tshirt riding up. I've never really had this problem with tshirts, as I've always thought one of their main advantages as apparel was the fact that they adhere to the laws of gravity. However, the idea of having to go to the bathroom when wearing a leatord UNDER A SKIRT makes we want to tear my hair out. A little sacrifice of practicality for fashion is sometimes ok, but let me elaborate: to use the restroom, something most healthy adults do several times a day, one would have to
a) remove skirt, which would then fall to the floor, it not even having the benefit of pants legs to collect around the ankles. I'm sure many of your leotard-wearing customers live in New York, and this is particularly distrubing considering the kind of bathrooms New York tends to have.
b) remove leotard, leaving one, assuming this isn't the dance class for the 3-year-olds, without any other clothing on. Not exactly a problem, but I swim, and I don't really like the fact that I have to get naked to pee when I'm wearing a one-piece bathing suit. And finding yourself naked with all your clothes on the bathroom floor is definitly not the kind of thing I want to happen multiple times when I'm at work.
And please don't tell me they're going to start coming with snaps at the crotch. I stopped wearing clothes with snap-crotches when I was about 20 months old.
Dov Charney is a passive-aggressive Joseph Francis.
American Apparel ads are the emaciated coke-hipster version of "Girls Gone Wild".
I'm also betting that someone is pulling your leg, and not actually working for American Apparel.
See, I was under the impression that American Apparel, after all the bad publicity they have gotten about Dov "Jackin' It" Charney, pays people minimum wage to troll blogs to attempt to diffuse bad press going out to my, um, 5 readers. Viral marketing, and all. Plus, I can only assume someone with a financial interest in leotards would suggest wearing one (not for dancing). That "no t-shirt riding up" comment sounds like a talking point if I ever heard one.
you'll be glad to know that I accidentally found your blog entry because I was intentionally searching for "mesh leotard." The model photos at their website are really creepy, like 14 year old runaways being photographed against their will in some guy's basement.
The real pisser is that I searched their retched site and didn't find any mesh leotards!
(I was looking for the sake of a theatre piece, with the idea that the leotard would be an underlayer we added to make a skimpy costume more decent.)
This is what I think: Dov Chaney
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